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RAKUTEN VIKI x TIKTOK CAMPAIGN
Project Type
Social Media
C-Tru collaborated with Japanese multi-billion dollar tech conglomerate Rakuten for their streaming platform ‘Rakuten Viki’ for hit Korean Drama TV show “True Beauty”. C-Tru created a viral Tik-Tok campaign and produced and wrote the song used. Huge success with massive conversion rates and more than 2.8 billion impressions.
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